Events of Bird's Nest

Bird's Nest has not found significant use since the Olympics. As of February 2009, only two events are scheduled, both on 8 August 2009. One is a performance of the opera Turandot. Another is the 2009 Supercoppa Italiana (Italian Super Cup) final.

In January 2009, the venue's owners announced the stadium would be turned into a shopping and entertainment complex in three to five years.

The venue costs approximately $9 million to maintain per year. Due to a lack of use, paint is already peeling in some areas; plans call for the $450 million stadium to anchor a complex of shops and entertainment outlets in three to five years is being developed by operator Citic Group. The company will also continue to develop tourism as a major draw for the stadium, while seeking sports and entertainment events.

Due to these significant events, the stadium appears to be quite profitable, drawing some 20,000 to 30,000 people a day at the price of a 50 yuan admission. Recently it has been used as a snow theme park.